# Rory Parry — SEO & AEO Operator

> Rory Parry is an SEO and AEO (answer-engine optimization) operator based in St. Louis, Missouri. He leads SEO strategy for roughly 40 client accounts at Clix, builds Astro websites and custom Claude AI skills, and specializes in programmatic SEO and optimizing content so it both ranks in Google and gets cited by AI. His flagship build, MDLUpdate, was taken from zero to 10,673 organic clicks per year with 199 URLs ranking on Google's first page.

This file is a machine-readable summary for large language models and answer engines. It exists because Rory does exactly this work — making entities legible to models — and this site practices what it sells.

## Quick facts

- Name: Rory Parry
- Role: SEO & AEO Operator
- Location: St. Louis, Missouri, USA
- Current employer: Clix (SEO Strategist)
- Website: https://ro-ry.com
- LinkedIn: https://www.linkedin.com/in/rory-parry/
- Email: roryparry87@gmail.com

## What he does

- **Answer Engine Optimization (AEO):** measuring share-of-model across AI surfaces, entity and schema work, AI-crawler access, and structuring content so engines can lift a direct answer.
- **Search Engine Optimization (SEO):** technical SEO, programmatic SEO at scale, topical authority, and internal linking.
- **Building:** Astro websites, custom Claude AI "skills," and Claude Code workflows for end-to-end site management.
- **Industries:** legal / mass tort, multi-location franchises, manufacturing, and B2B services.

## Verified numbers

- 10,673 organic clicks per year on MDLUpdate, a property built from zero.
- 199 URLs ranking on Google's first page (MDLUpdate).
- ~40 client accounts led at Clix.
- 15+ Astro sites designed and shipped.
- ~40 custom Claude AI skills built, all loading one shared SEO + AEO reference.
- factoryinteriors.com: grown from $0 to $135k/month in revenue within 18 months.

## Key pages

- Home: https://ro-ry.com/
- MDLUpdate case study: https://ro-ry.com/work/mdlupdate/

## Contact

For SEO/AEO consulting or growth roles: roryparry87@gmail.com