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RORY
PARRY
SEO Strategist & Content Engineer
AI Workflow Design | Revenue-Driven Growth | St. Louis, MO
🎉 YOU FOUND THE SECRET!
The Konami Code still works in 2025!
WHO I AM
Senior SEO Strategist building AI-powered content engineering systems that scale production without sacrificing quality.
I manage SEO strategy for 40 active clients at Clix (retainers up to $12K/month) across legal, franchise, manufacturing, and B2B industries.
Everything works backward from REVENUE. I optimize for qualified leads, conversions, and growth. Not vanity metrics like rankings or traffic.
I've built custom Claude AI 'skills' and Claude Code frameworks that systematize brand voice, compliance, and SEO optimization. This reduces landing page development from 8-12 hours to 45 minutes while maintaining quality.
I design for long-term impact: programmatic SEO systems, topical authority, automated internal linking, and structured data that works for both traditional and AI-powered search engines.
ASK ME ABOUT
Click any topic to learn more
AI-Powered SEO
Programmatic Content
Claude Code Workflows
Local Search Strategy
B2B SEO
Franchise SEO
Legal Industry SEO
Content Engineering
LLM Search Optimization
Technical SEO
Conversion Optimization
Affiliate Marketing
TOOLKIT
Tools I use daily to deliver results
Claude Code
90%
Perplexity Labs
90%
NotebookLM
100%
AirOps
60%
Custom GPTs
90%
EXPERIENCE
Clix
SEO Strategist
Dec 2024 - present
St. Louis, MO
Touchpoint SEO
Search Engine Optimization Manager
Feb 2024 - Dec 2024
St. Louis, MO
ND2A Group
Search Engine Optimization Manager
Aug 2019 – Feb 2024
Greater St. Louis Area
Factory OEM Parts
Digital Marketing Manager
Nov 2017 – Aug 2019
Greater St. Louis Area
SIDE QUESTS
I always have several side projects on the go.
Stealth Startup Jobs
Job board for a wide range of roles at exciting startups operating in stealth mode.
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Stealth Startup Founders
Comprehensive profiles of top-tier founders working in stealth mode. Built using SpreadSimple with outreach pipeline in Clay.com, Apollo.io & Snov.io.
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Letters From The CEO
Visual archive of annual letters and internal communications from renowned CEOs and founders.
STL Sidekick
Local newsletter highlighting St. Louis businesses and events. Grew to 2000+ subscribers during COVID.
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Dovehook Apparel
Apparel company in the hunting & fishing niche. Focused on headwear.