SUMMARY
Results-driven SEO strategist with 7+ years of experience in developing and executing strategies that drive organic growth for e-commerce, affiliate, and niche brand websites.Proven ability to establish website authority, manage affiliate partnerships, and deliver actionable insights for continuous improvement.
CORE COMPETENCIES
SEO Strategy Development (Technical & On-Page)
Local Search Optimization
Keyword Research & Competitive Analysis
Content Marketing & Optimization
Conversion Rate Optimization
Affiliate Marketing
Website Auditing & Performance Analysis
B2B Outreach & Database Creation
EXPERIENCE
🏢 Touchpoint SEO
Search Engine Optimization Manager
*Feb 2024 - present | St. Louis, MO
Develop and execute local SEO strategies focused on increasing search rankings for high-revenue keywords that drive in-store and online conversions.
Manage and optimize Google Business Profiles for local businesses, enhancing their visibility in local search results.
Improve clients' organic search presence by performing detailed on-page and technical SEO audits and implementing strategic improvements.
Lead review generation campaigns, increasing customer feedback and engagement to build trust and authority for clients’ businesses.
Track and analyze performance metrics, adjusting SEO tactics to maximize ROI and ensure clients rank for search terms that bring the most revenue.
Conduct competitive analysis to identify gaps and opportunities, positioning clients as leaders in their local markets.
🏢 ND2A Group
Search Engine Optimization Manager
Aug 2019 – Feb 2024 | Greater St. Louis Area
Launched 5 niche websites in multiple verticals to capitalize on emerging opportunities.
Traffic across the portfolio at it’s peak reached 800,000+ pageviews per month.
Ranked sites for broad informational and high buying intent terms, quickly establishing the brand as an authority in its niche.
Conducted in-depth keyword research and content optimization to drive organic traffic growth.
Managed affiliate partnerships, driving revenue growth and monetization opportunities via negotiating improved commission rates.
Performed comprehensive on-page SEO audits and technical analysis to optimize search performance and improve conversion rates.
Built and maintained strategic relationships with brands, increasing website authority and reach.
Delivered performance reports with actionable insights, continuously refining SEO strategies.
🏢 Factory OEM Parts
Digital Marketing Manager
Nov 2017 – Aug 2019 | Greater St. Louis Area
Planned, designed, and launched factoryinteriors.com, growing traffic from 0 to 40,000 monthly pageviews within the first year.
Increased revenue to $80k/month by month 10, reaching $135k/month by 18 months, establishing the site as the market leader in the auto carpet industry.
Led SEO and conversion rate optimization initiatives, significantly enhancing website performance and user engagement.
Analyzed SERP results, keyword trends, and sales data to identify growth opportunities.
Current Side Projects
I always have several side projects on the go. Here are the ones that are currently live.
Stealth Startup Founders
Uncover hidden opportunities with comprehensive profiles of top-tier founders working in stealth mode, updated weekly.Started to learn how to use Google sheets to build sites at scale & improve cold outreach skills.The site built using SpreadSimple. The outreach pipeline put together using Clay.com, Apollo.io & Snov.io.Outreach campaigns performed using Smartlead.ai.
Stealth Startup Jobs
Job board for a wide range of roles at exciting startups operating in stealth mode.
Letters From The CEO
Visual archive of annual letters and internal communications from renowned CEOs and founders.
Former Side Projects
Here are some of the side projects that I'm no longer working on.
STL Sidekick
Local newsletter started during covid to highlight local businesses and events as things reopened.I wanted to learn how to grow an email list and how the tools worked.Grew the list to 2000+ subscribers.
Dovehook Apparel
Apparel company in the hunting & fishing niche. Focused on headwear.